Reflect is among our leading brands according to Vitruta Sustainable Brand Criteria and is therefore listed with the sustainable brand label in our online store. This section is organized according to the information provided by the brand.
- CLEAN CONTENT | Environmentally friendly raw materials are used in all of the brand's products, and sustainable production processes that consume much less water and energy than conventional methods are preferred. The products are produced from organic cotton, GOTS certified organic cotton and GRS certified recycled polyester. It is ensured that the manufacturers have international certificates and the selection of raw materials and fabrics is made in line with these certificates.
- HARMLESS DYEING | The brand guarantees that the dyeing process in production is carried out in a way that will not pose a threat to the health of people involved in the production, is environmentally friendly and free of toxic chemicals. Certified fabrics are used to monitor the use of harmful chemicals during the dyeing phase of cotton products. We ensure that the dyehouses we work with have wastewater filtration systems, use less water, and produce without using any toxic chemicals that could harm employee health. As a company with Oeko-Tex 100 certification, it also demands its manufacturers to meet this standard.
- WASTE MANAGEMENT | The brand has a significant sensitivity in redesigning, reducing and reusing in packaging, logistics and sales processes, paying attention to the substances specified in the Vitruta Zero Waste and 5R Approach . Use of FSC certified stationery and cardboard labels in accordance with forest management standards; One of the prominent materials is that cardboard boxes are both recyclable and produced from recycled materials.
- RESPONSIBLE SUPPLY CHAIN | The brand recognizes the supply chain at the middle level, that is, down to the material supplier (cotton fiber supplier, yarn supplier, etc.) and inquires about its certificates.
- CLIMATE FRIENDLY | The brand acts very sensitively to ensure emission reduction and allocates a budget for additional projects under this heading. For example, all production operations take place within 116km, which is quite small compared to the global industry, and Reflect, which planted nearly 3200 trees at the end of the year to offset the carbon released in all production and operational processes in 2020, prefers carbon neutral transportation processes for international orders.
- SOCIAL IMPACT | The brand states that its brand DNA has already been formed for this purpose by creating common value with the additional investments it makes in all its processes and the issues it advocates. It supports local businesses and their families.
- CERTIFICATION | The brand is one of Turkey's 5 B-Corps. It has GOTS , GRS and Oeko-Tex Standard 100 certificates regarding the harmlessness of its raw materials. In terms of supporting fair production, it works only with BSCI certified suppliers.
- GENDER EQUALITY | The brand supports and attaches importance to gender equality. While 70% of the Reflect Studio team is women, 13 of the 20 different workshops are women's initiatives.
- REGIONAL DEVELOPMENT | Since the brand's production is made in Turkey, it contributes to regional development.